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The Movie Marketing & Distribution Podcast

The Movie Marketing & Distribution Podcast

usheru 77 Episodes May 7, 2026

The Movie Marketing & Distribution Podcast features Alex Stolz, usheru's Head of Film, in conversation with leaders in movie marketing and distribution. Each episode explores the trends, tools and strategies shaping the entertainment ecosystem. The show reflects usheru's focus on data, innovation and film marketing. It also looks at how digital solutions are transforming traditional film marketing.

Episodes

Self-Releasing a Micro-Budget Feature on 1,000 Screens featuring Markian Tarasiuk
Self-Releasing a Micro-Budget Feature on 1,000 Screens featuring Markian Tarasiuk May 7, 2026 01:12:50 "Know how you're going to market your film from day one." Markian Tarasiuk, Director, Hunting Matthew Nichols How do you take a $275,000 independent film from a 12-day shoot to more than 1,000 cinema screens across North America? In this episode, Alex Stolz speaks with Markian Tarasiuk about the release strategy behind Hunting Matthew Nichols — a genre-bending true-crime-style horror film that byp
Relevance, Authenticity and Boldness in Film Marketing featuring Linda Fiolka
Relevance, Authenticity and Boldness in Film Marketing featuring Linda Fiolka Mar 5, 2026 36:18 What does it take to market films at scale in a fragmented, fast-moving landscape? In this episode of the Marketing & Distribution Podcast, Alex Stolz speaks with Linda Fiolka, Head of Marketing at Constantin Film, one of Germany's leading production and distribution companies operating across the full value chain, from development and production through to theatrical, streaming and world sales. L
Data-Led Insights into the Oscar Bounce Featuring Stephen Follows
Data-Led Insights into the Oscar Bounce Featuring Stephen Follows Jan 5, 2026 35:50 What actually happens to cinema screenings when a film receives an Oscar nomination or wins Best Picture? In this episode of the Marketing and Distribution Podcast, Alex Stolz welcomes back leading film industry analyst Stephen Follows to unpack usheru-backed research into the real impact of awards on theatrical exhibition. Drawing on multiple years of Best Picture data, the conversation examines
How to Score in Hollywood: Audience Insight, Data and the Evolution of Movie Marketing featuring Kevin Goetz and Bob Levin
How to Score in Hollywood: Audience Insight, Data and the Evolution of Movie Marketing featuring Kevin Goetz and Bob Levin Dec 4, 2025 48:47 In this episode, Alex is joined by two industry leaders with unparalleled insight into how films truly reach and resonate with audiences. Kevin Goetz, founder and CEO of Screen Engine ASI, and legendary studio marketer Bob Levin share the thinking, decision processes and real-world experience behind their new book How to Score in Hollywood. Together, they discuss the realities of greenlighting, th
Building a Sustainable Ecosystem for World Cinema featuring Meret Ruggle
Building a Sustainable Ecosystem for World Cinema featuring Meret Ruggle Nov 4, 2025 43:39 How can independent distributors build a sustainable future for world cinema in an era of content saturation and shrinking public support? In this episode, Alex Stolz speaks with Meret Ruggle, Co-head of Trigon Film, the Swiss foundation and distributor that has spent more than three decades championing outstanding films from Latin America, Asia, Africa and Eastern Europe. Meret shares how Trigon
How Independent Films Can Thrive in a Changing Market featuring Jonathan Sadler
How Independent Films Can Thrive in a Changing Market featuring Jonathan Sadler Oct 2, 2025 49:55 Independent filmmakers face a fast-evolving landscape: rising costs, fragmented audiences, and tougher routes to market. Yet with more platforms and opportunities than ever before, smart strategies can still give films the best chance to succeed. In this episode, Alex Stolz speaks with Jonathan Sadler — veteran marketer and author of Film Marketing and Distribution: An Independent Filmmaker's Guid
From KNEECAP to FLOW: Inside Curzon's Marketing Playbook featuring Susie Bould
From KNEECAP to FLOW: Inside Curzon's Marketing Playbook featuring Susie Bould Sep 11, 2025 49:20 In this episode of the Marketing and Distribution Podcast, host Alex Stolz speaks with Susie Bould, Marketing Director at Curzon, the iconic UK exhibitor, distributor, and streaming platform. Susie shares how Curzon's unique ecosystem and real-time audience data shape its marketing strategy, enabling bold, authentic campaigns that connect deeply with film lovers. She reveals how Curzon successfull
Bringing International Actions Films to the US Market featuring Maxwell Riesberg
Bringing International Actions Films to the US Market featuring Maxwell Riesberg Jul 31, 2025 38:57 In this episode of the Marketing and Distribution Podcast, Alex Stolz is joined by Maxwell Riesberg, founder and CEO of Rascal (RSCL) Films – a bold new theatrical-first studio on a mission to bring international action films the big-screen releases they deserve. With a background that includes award-winning campaigns for A Quiet Place and Bumblebee, Maxwell shares how Rascal aims to become the 'A
Distributors on the Move: Insights from Europa Distribution's Groundbreaking Programme featuring Elin Boijens and Giulia Amadio
Distributors on the Move: Insights from Europa Distribution's Groundbreaking Programme featuring Elin Boijens and Giulia Amadio Jul 10, 2025 43:45 In this special episode, Alex Stolz is joined by Elin Boijens (Searchers, Netherlands) and Giulia Amadio (BIM Distribuzione, Italy), two participants in Distributors on the Move, Europa Distribution's pioneering professional exchange programme. Together, they reflect on the transformative impact of spending time embedded within each other's companies and exploring the day-to-day realities of fil
Building a New Theatrical Marketplace featuring Jackie Brenneman
Building a New Theatrical Marketplace featuring Jackie Brenneman Jun 10, 2025 41:53 In this episode of The Marketing and Distribution Podcast, host Alex Stolz welcomes Jackie Brenneman — a trailblazer in the cinema industry and President & CEO of Attend Theatrical Marketplace, Jackie shares the journey behind ATTEND, the groundbreaking platform she helped launch to empower filmmakers and exhibitors through smarter, more transparent theatrical distribution. A founding partner of T
Decentralising Distribution and Building the 'Shopify for Film' featuring Ana Maria Jipa and Malcolm Wood
Decentralising Distribution and Building the 'Shopify for Film' featuring Ana Maria Jipa and Malcolm Wood Apr 29, 2025 41:21 In this episode of the Marketing and Distribution Podcast, host Alex Stolz is joined by Ana Maria Jipa and Malcolm Wood, co-founders of Olyn, a new digital platform aiming to redefine how independent films are released and monetized. Drawing on their backgrounds in technology, entrepreneurship, and film production, Ana and Malcolm discuss how Olyn seeks to provide filmmakers with direct-to-consume
Community is the Audience: A New Approach to Independent Film Success featuring Shawn Dawes
Community is the Audience: A New Approach to Independent Film Success featuring Shawn Dawes Apr 3, 2025 45:57 "Community isn't just the audience—it is the audience. And that shift in thinking is where real change begins." – Shawn Dawes In this episode of the Marketing and Distribution Podcast, Alex Stolz is joined by filmmaker, producer, and platform founder Shawn Dawes, the visionary behind IndieScene—a new SaaS-based platform aiming to transform the independent film ecosystem through transparency, dat

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