The Social Media Takeaway - Louise McDonnell
The Social Media Takeaway is a marketing podcast hosted by Louise McDonnell for coaches, consultants, and online entrepreneurs. Each episode features conversations with expert guests about using social media for sales and lead generation. Listeners get actionable advice, practical tips, and strategies for growing their online presence. The show explores current trends, industry insights, and behind-the-scenes perspectives on digital marketing.
Episodes
Why Your Personal Brand Matters More in the Age of AI
AI is making it easier than ever to create content, automate tasks and access information. But if everyone has access to the same tools, how do you make sure your business still stands out?In this episode of The Social Media Takeaway, I’m joined by Louis Swart, business coach for coaches and founder of IronBridge. Louie has spent more than 35 years building and selling businesses, and one of his e
How to run successful webinars in 2026 with Nyrie Roos
If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you.Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well.In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates
How to Make Better Videos Without Overthinking It
One thing I see all the time with business owners is this.They know video matters.But they still avoid it.In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online.I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye t
From Busy to Strategic: Systems That Free Up Your Time
In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it.Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energ
Once-in-a-Generation Opportunities, Wealth and Thinking Like an Investor
In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money.Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of the
How To Start a Business With No Money in 2026 with Estie Starr
If building a business or finally acting on that idea has been on your list, this week’s episode is one not to be missed.I’m joined by Estie Starr, an award-winning strategist, founder of Strand Consulting, and a woman who built a multi seven-figure business without spending a cent on ads… all while raising five children.In this episode, Estie shares how any idea can be turned into profit using he
Plan 2026: The One-Page Strategy with Laura Posey
In this episode of The Social Media Takeaway, I’m joined by Laura Posey, internationally recognised speaker, author, and consultant. She's known as the simple planning specialist and she has a unique ability to make the complex. Simple and easy to get done. We chat about why so many business owners feel flat out busy but still unclear, and how a one-page plan can change that.If you're a
Stop Guessing: How to Build a Predictable Social Media Sales Machine
In this episode, I was delighted to be interviewed by Dan O’Donoghue. Dan is a business development specialist with over 20 years experience in helping businesses grow sustainably and strategically.We talked about my journey, the fire that was lit in me when a teacher said “I wasn’t as smart as my friends”, and how that same determination is what drives me now.We talked about my passion… using tr
Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds
In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently.If you’re struggling to post on LinkedIn, unsure what to share, o
How to get FREE Publicity for your Business with Jill Lublin
In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads.If you’re a coach, consultant, or small business owne
5 Ways to Transform Sales Conversations with Niraj Kapur
In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively whi
AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media
This week, I’m doing something a bit different…I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads,
Overcome Fear and Speak with Impact with Maureen McCowen
In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silen
How to Get HIGH-Quality Leads with Assessments & AI
In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to de
Get SALES from Podcast Guesting with Lyndsay Phillips
In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.You’ll l
Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith
In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook.Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and
The Funnel Formula That’s Made Coaches Millions (Step by Step)
In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel.Ellen offers straightforward advice on how to grow your list,
Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works
In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster.Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduce
AI Copywriting Tips & Tools: Persuasive Content in Minutes
In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast.Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads.We talk about what makes good
Storytelling Secrets That Drive Sales and Build Trust with Lisa Bloom
In this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell.Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic.You’ll learn: ✅ The 7
Masterminds: The Secret to Recurring Revenue with a Small Group
In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds.With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform.What you’l
How to Become a Paid Expert and Sell From the Stage
In this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses.At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your ex
How To Get Clients From Social Media: Turn Followers Into Paying Clients
In this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox.Social media isn’t about the most followers, it’s about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets.Here’s what you’ll learn: ✅ The two things every successful lead magnet must do✅ How to
Pitching to Journalists: Strategies That Get Your Story Published
In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing str
Creating Recurring Revenue with a Small Community
In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We’re diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right au
Sales Made Simple: How to Book More Calls & Close Deals
In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue.Here’s what you’ll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won’t replace sales (and what to do
How to Book More Podcast Appearances and Build Authority
In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀We uncover: ✅ How to create a standout speaker profile that gets you booked. ✅ The secret to finding the perfect podcasts for your expertise. ✅ Using AI to craft compelling content and boost y
Repurposing Content Like a Pro: Extend Your Social Media Reach
In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀We dive into:✅ Better done than perfect - why perfection is overrated.✅ The power of consistency - how showing up daily changed everything.✅ Short-form video strategies -
Social Media Marketing: The Top 10 Mistakes To Avoid
In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results.What you’ll learn:✅ Why vague goals are hurting your social media s
LinkedIn Strategies for 2025: How to Get Clients & Grow Your Business
In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025.We’ll cover:✅ The biggest mistake professionals make on LinkedIn—and how to fix it.✅ Simple tweaks to your profile that make you stand out instantly!✅
Manifestation & Hypnosis: Reprogram Your Mind for Success
Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into the power of Neuro-Linguistic Programming (NLP)—a tool that can help you break free from limiting beliefs and rewire your mindset for success.Danielle shares her incredible
10 Game-Changing Social Media Tips for 2025 with Ross Brand
In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table.Together, we explore
2025 Social Media Marketing Predictions from 6 Industry Experts
In this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Mana
Cybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your Business
In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-f
TikTok for Business: Best Tips and Practices
In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand
Profile Pictures: Tips from a Top Headshot Photographer
In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headsh
Referral Marketing Strategies for Business Growth
In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that d
YouTube for Business Growth and Lead Generation
In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Go
Why Clear Offers and Strong Strategies Drive Sales
In this week's episode of the Social Media Takeaway, I’m delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into the importance of having a clear offer and a focused messaging strategy, which we both believe are the foundations for any successful business. We also
Work Smarter with AI: Increasing Productivity and Saving Time
In this week’s episode of The Social Media Takeaway, I’m joined by Alastair McDermott, a consultant, author, and podcast host with over 17 years in business and tech. We dive into the practical capabilities of AI in everyday work, from handling repetitive tasks to enhancing productivity. Alastair shares tips on getting better results with AI, like his “GOAL” framework for prompts, and we explore h
LinkedIn Marketing: Tips for Success with Louise Brogan
LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed?In this week's episode of the Social Media Takeaway, I’m excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of experience supporting small businesses
Proven Sales Strategies: From Conversations to Conversions
Sales can often feel daunting, especially when you're unsure how to start conversations or handle objections. But what if you could turn those challenges into opportunities and connect with clients on a deeper level? In this episode of the Social Media Takeaway, I’m excited to welcome Steve Donnellan, a seasoned trainer, sales coach, and the founder of Steve Donnellan Consulting and Soaring S
Death & Social Media: Protecting Your Digital Footprint After Death
If you died today, what would happen to your digital footprint including your social media accounts. Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved ones. While we won't be here, do we really want to burden those we leave behind?This is a conversation we need to have to ensure peace of mind for ourselves
Create a 6-Figure Retreat Business with Leni Cavocos
In this week's episode of the Social Media Takeaway, I am delighted to be joined by Leni Cavazos, a marketing and business strategist who helps coaches and entrepreneurs build six-figure retreat businesses. We dive into the power of hosting transformational retreats and how they can significantly boost both your income and brand. Leni shares practical tips on planning retreats, choosing the r
Leadership Strategies for Employee Retention
A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I’m joined by Roxanne Derhodge, a registered psychotherapist, corporate consultant, and bestselling author. With over 20 years of experience, Roxanne has worked closely with senior leaders to
Social Media Strategies for Small Businesses
In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engag
Turn Your Social Media Time into Sales
Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I’ll be diving into how you can maximize your social media time to drive real results, not just engagement. I'll walk you through the four stages of the customer journey, common mistakes I see people making, and how to build a cust
Aligning Brand and Vision: Strategies for Business Success
In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their vision but also feels right. With more than 14 years of experience as an entrepreneur, brand builder, and master photographer, she has assisted hundreds of
Human Lie Detector: Tips for Reading People through Facial Analysis
Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how understanding subtle facial cues and body movem
Critical thinking and Problem-Solving in the Workplace
In this week's episode of the Social Media Takeaway, I'm joined by Miriam O'Donoghue, an accomplished facilitator and trainer with over 40 years of experience. Miriam is a certified LEGO Serious Play facilitator, a Tony Buzan Licensed Mind Mapping Instructor, and a certified Six Bricks trainer. She brings a wealth of expertise from both public and private sectors, specializing in cr
Social Media 2024 Trends: LinkedIn, Instagram, TikTok, Facebook and Twitter
In this week's episode of the Social Media Takeaway, I am joined by Joanne Sweeney, a three-time bestselling author and host of the Public Sector Marketing Show podcast. Joanne shares her experience and insights on specializing in digital marketing for the government and public sectors. We discuss the evolution of social media platforms, the impact of AI on marketing, and strategies for using
Imposter Syndrome: How to Overcome Self-Doubt for Career Success
In this week's episode of the Social Media Takeaway, I am delighted to be joined by Cara Quinn, a career interview and mindset coach, founder of Stellar Impact and the creator of The Sparkle Cards. In this episode, we discuss practical strategies for overcoming imposter syndrome, including identifying self-doubt, reframing negative thoughts, and building confidence through actionable steps. C
Content Creation Secrets with Global Influencer Charlene Flanagan
In this week’s episode of the Social Media Takeaway, I have the pleasure of speaking with Charlene Flanagan, a global influencer and the visionary co-founder of Ella and Joe. In this episode, we'll uncover the strategies behind effective content creation and the pivotal role of user-generated content (UGC). Charlene will share her insights on building impactful influencer relationships and ho
Customer Connection = Cash Flow: Strategies for Consistent Engagement
In this week’s episode of the Social Media Takeaway, I speak with Louise Lally, a learning and development consultant specialising in the retail sector and host of the Retail Podcast. We dive deep into the concept of valuing time as a critical component of customer interactions, emphasising that every minute spent with a customer should be seen as a fair exchange. Great customer service is crucial
Mindset Shifts: Uncover the Lies Holding You Back
In this week's episode of The Social Media Takeaway, I am delighted to speak with Donna Kennedy, a seven-time best-selling author, psychologist, mentor, and highly sought-after professional speaker. Donna shares profound insights from her personal journey, demonstrating incredible strength and resilience forged through overcoming significant early life challenges. She discusses how these exp
How to Use ChatGPT for Business: How Coaches and Consultants Can Stand Out and Be More Productive with Louise McDonnell
I really do believe that ChatGPT makes me way more productive and I get way better results from what I do. The Americans would say garbage in, garbage out. On this side of the Atlantic, we're more likely to say rubbish in, rubbish out. If you're putting generic prompts into ChatGPT, then you're going to get generic results.In this week’s episode of The Social Media Takeaway, I’m goi
How Social Media Content Moderation Can Impact Workplace Stress
In this episode of The Social Media Takeaway, I chat with Valentina Spagnesi, a body psychotherapist, about the stress caused by social media in the workplace, particularly for content moderators. We explore the mental and physical effects of exposure to disturbing content and discuss the benefits of body psychotherapy compared to traditional counseling. Valentina shares her journey and offers pra
Trusting Your Instincts and Showcasing Your Business with a Personal Touch
In this week’s episode of the Social Media Takeaway, I chat with Tuesday Whitfield, owner of Willowbrook Glamping & Hideaways. We chatted about her journey of embracing her creativity and how her vibrant personality has influenced her family business. Despite facing challenges growing up, Tuesday learned the importance of being true to herself and realised that her authenticity would attract t
Four-Day Work Week: Achieving Work-Life Balance with Charles Alexander
"We're busier than ever before and probably less productive than we've ever been." - Charles AlexanderIn this week's episode of The Social Media Takeaway, I speak with Charles Alexander, a renowned business coach and author of "Start Now, Quit Later." Charles discusses how to achieve a four-day work week by setting clear goals, tracking time accurately, and focus
LinkedIn and Twitter for Business Growth with the Tweeting Goddess, Samantha Kelly
Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business?In this week's episode of The Social Media Takeaway, I am thrilled to welcome Samantha Kelly, an award-winning Twitter expert, social media strategist, speaker, and author, known globally as the Tweeting Goddess. Samantha has graced stages around the world, sharing her invaluable
Facebook Groups for Audience Engagement with Fiona O'Neill
In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking part-time work. She explains the inception and g
From Writing to Marketing: A Bestselling Author's Guide
In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling romance author Lyndsey Gallagher about her incredible journey into writing fiction novels and her amazing marketing strategy. In this episode, she gives valuable advice to aspiring authors and stresses the importance of just getting started. We explore her effective marketing strategies
Personalized AI Agents: The Next Step and the Unimaginable Future
In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of SmarterQueue, to explore AI's fast progress and impact in today’s world. We dive deep into how AI is reshaping social media management, business strategies, and our everyday lives, and we speculate on the unimaginable future of AI technology. Claude offers practical advice for startups and businesses on validat
Personal Image: How to Build Confidence and Impact with Aoife Dunican
In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and founder of The StyleBob, to explore the power of personal image and its impact on confidence and presence. Aoife shares her inspiring journey and reveals how clothing can significantly boost confidence, presence, and impact. From her fascinating insights into color psychology to prac
Creating Memorable Experiences for Events by Phil Mershon
In this week’s episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transfo
5 Social Media Tactics for Coaches and Consultants in 2024
In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These 5 tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique challenges of marketing services co
Stand Out with AI: Innovative Techniques by Andy Crestodina
In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI) to enhance and innovate content creation an
Charging Based on Your Expertise Not Your Time
In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price
Reprogramming Our Subconscious for Business Success
In this episode of the Social Media Takeaway, Alina Nikishina and I dive into detail of personal and professional transformation. We discuss the barriers to success and how to overcome them through conscious action and self-awareness.Alina Nikishina, a transformational coach and mentor for service-based entrepreneurs, shares her personal journey from her early life in Russia to becoming a certifie
Gamification for Customer Growth and Engagement
Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries.In this episode of the Social Media Takeaway, I
Prioritizing Mental Wealth in the Workplace
Are you showing up as your best selves and prioritizing your well-being? Join us in this insightful episode with Emma Weaver, the founder of Mental Wealth International, as we delve into the importance of mental health first aid. In this episode, Emma shares her personal journey from young motherhood to pioneering mental health and suicide prevention solutions in the workplace. Her story emphasize
How to Use Networking to Grow Your Business
In this podcast episode, my guest, Tracey Currell, shares important advice on how you can work the room to make professional connections for your business. From being a novice networker to founding the award-winning global business network IntroBiz, Tracey offers advice based on her own experience on overcoming networking challenges and emphasizes the importance of preparing for the event, what to
Breaking the Stigma: Why Therapy is Important for Everyone
"Our mental health struggles are gifts from the body for you to come home and take notice, and if you don't take notice, I tell you it will scream louder." - Mary McHughIn this episode, Mary McHugh, an award-winning psychotherapist with over 20 years of experience discusses her journey from a challenging personal life to establishing a successful career in psychotherapy, highlightin
How To Get More Followers On Instagram With Sarah Butler
In this episode, Sarah Butler, a highly successful brand ambassador and best-selling cookbook author, discusses her journey on Instagram. She details how she grew her follower count from zero to over 170,000, and gives insights on how to effectively grow a business on Instagram. She shares advice on securing Instagram accounts, managing content, and understanding audience behaviors. Sarah also tal
The Importance of Putting Communications at the Core of Your Business Strategy
Are you struggling with communication in your business? Join us in this insightful conversation with Aisling O'Rourke, a seasoned communication coach and former news journalist, as we delve into the world of effective communication for businesses.In this episode, Aisling emphasises the critical importance of crafting clear and consistent messages for businesses. She reveals practical tips and
Insights from Social Media Marketing World 2024: The Impact of AI and Strategies for Success
In this podcast, I’m excited to share my key takeaways from my experience at the Social Media Marketing World 2024 conference. Join me as I delve into the dynamic world of social media marketing, exploring the evolving landscape shaped by artificial intelligence. We'll discuss practical strategies to navigate these changes, from leveraging storytelling to mastering content themes. Tune in to
How To Get Better at Direct Sales: 8 Essential Steps to Follow
If you want to get better at sales, you must tune into this episode of the Social Media Takeaway. My guest, Jennie Bellinger unravels the complexities of sales conversations, highlighting the power of listening and problem-solving over mere selling. Uncover the secrets of how to engage in meaningful dialogues with your customers, how to identify their needs and offer solutions that make a differe
Email Marketing: Big changes in 2024, What To Avoid and How to Build Relationships with New Subscribers
If you want to get better at email marketing, tune into the latest episode of the Social Media Takeaway where I speak to Email Marketing and Copywriting expert, Kimberly Weitkamp.There are so many great tips to takeaway in this episode including: 1️⃣ How to navigate the changes to email marketing that came into effect on the 1st of February2️⃣ Common mistakes in email marketing and how to avoid th
Boost Reach, Authority & Revenue Through Collaborative Virtual Events with Anke Herrmann
In this episode, I dive into the multifaceted world of Anke Herrmann, a seasoned entrepreneur and tech expert. Anke is the Author of Taming the Tech Monster, host of multiple podcasts, and founder of Soul Touched by Dogs.Discover how Anke leverages her background in software development to help coaches and experts amplify their online presence, enhance their authority through collaborative virtua
Writing a Non-Fiction Business Book: A Guide for Coaches, Consultants, and Online Entrepreneurs
Interested in publishing a non-fiction book? If so, you won't want to miss the next episode, of "The Social Media Takeaway". My guest Orla Kelly from Orla Kelly Publishing takes us through the complete A to Z of book publishing.Key Takeaways:Overcome Challenges: How authors tackle common fears like imposter syndrome and negative feedback.Authenticity: Maintaining your voice is cruci
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Beyond Survival - The Therapy Podcast with Katie McKenna
In Your Nature
