Ahead of the Game
Ahead of the Game is a digital marketing podcast by the Digital Marketing Institute. Hosted by Will Francis, it features industry experts sharing practical insights on real-life marketing and career growth. Listeners gain tips to sharpen their marketing skills and mindset. The show is part of the DMI's learning resources and is available on major podcast platforms.
Episodes
Building Audience Through Content
What does content marketing look like when creating more content is no longer enough? In this episode of the DMI podcast, host Will Francis speaks with Chima Mmeje, Senior Content Marketing Manager at Moz, about how marketers can stand out as AI transforms search, content, and the way audiences discover brands.From building direct relationships with audiences to finding genuine demand and using AI
Understanding AI Search Visibility
How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and AI-driven answers? And did you know that AI can't yet read the Javascript on your site?In this episode of the DMI podcast, host Will Francis talks to Aimee Jurenka, founder of SEO Sustainable and AI visibility strategist, about how brands can adapt to discoverability in an AI-powered s
Stories From an Entrepreneur
Ever wondered why some brands earn attention while others get overlooked? In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember. Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his ex
How AI is Changing Search
Search is changing faster than most marketers realize. In this episode, Will Francis speaks with Crystal Carter, Head of AI Search and SEO Communications at Wix Studio, a role focused on helping brands understand how AI-powered search is reshaping online visibility and discovery. They discuss the rise of AI search, the growing role of AI agents, and what these changes mean for brands trying to sta
Responsible AI in the Workplace
What does “responsible AI” look like in practice? In one of our most engaging episodes of the year, host Will Francis speaks with Gordon Ryan, Senior Managing Consultant and Design Process Lead at Sopra Steria, about the growing impact of AI on work, business, and society, and the hidden trade-offs behind its adoption. From the future of design and marketing to productivity and identity, Gordon s
Inside Social Creativity and Virality
Ever wondered what really makes social content go viral? In this episode of the DMI podcast, host Will Francis speaks with Stuart Larkin about viral social campaigns, creativity on social media, and why “going viral” is rarely the right starting point for a brand strategy. Drawing on his background in comedy writing and his work at UNILAD creating reactive, social-first content, Stuart explains ho
How AI is Reshaping Recruitment and Careers
Wondering how AI is changing the hiring process? In this episode of the DMI podcast, host Will Francis speaks with Katie Fortunato, Co-Founder and EVP of Innovation and Platform Strategy at Hire Innovations, about how AI is transforming recruitment, reshaping the job market, and creating new opportunities and challenges for employers and job seekers alike. Katie shares insights from the front li
Sustainability in Retail
Ever wondered how fast fashion brands tackle sustainability? In this episode of the DMI podcast, host Will Francis speaks with Sarah Whittaker, Head of Sustainability Communications at Primark, about how one of the world’s largest fashion retailers is navigating the challenge of becoming more sustainable while maintaining affordability at scale. From addressing common misconceptions around fas
Practical Lessons from Female Founders
In this special episode of the DMI Podcast for International Women’s Day, host Taz Kelleher speaks with Areej AbuAli, founder of Women in Tech SEO, and Maeve Kneafsey, entrepreneur, host of the Transform Gov podcast, and long-time leader in digital and public sector innovation. They share practical lessons from building communities, scaling businesses, securing funding, and leading with clarity i
What You Need to Know About PPC in 2026
Not getting the results you used to from your paid search? In this episode of the DMI podcast, host Will Francis speaks with PPC specialist Cathal Melinn about the current state and future of pay-per-click advertising. With rising costs, AI-driven automation, and new campaign types like Demand Gen reshaping advertising, Cathal shares what’s actually delivering results right now, and what marketers
Cybersecurity for Marketers
Worried about your organisation’s security, or not worried enough? In this episode of the DMI podcast, host Will Francis speaks with Rebecca Robinson, cybersecurity expert and founder of Cybec Consulting. Rebecca breaks down why cybersecurity isn’t just an IT issue, but a business, brand, and marketing issue too. From phishing and social engineering to ransomware and reputation risk, she
2026 Trends in Digital Marketing
A new year is here, and 2026 brings a new wave of marketing predictions. In our most anticipated episode of the year, the 2026 Trends edition of Ahead of the Game, DMI podcast host Will Francis explores the biggest changes, challenges, and opportunities facing marketers in the year ahead. As expected, AI dominates the conversation, but not in isolation. Across ecommerce, social media, youth market
Inside Media Planning in Mena
How do you build a media plan for a region where social usage is among the highest in the world? In this episode of the DMI podcast, host Will Francis speaks with Ibrahim Jabri, Client Solutions at Meta and host of the Below the Fold podcast, about what makes media planning across MENA so distinct right now. Ibrahim breaks down how the region has vastly increased its digital budget allocations
GDPR and AI Regulation for Marketers
Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host Will Francis speaks with Steven Roberts, Group Head of Marketing at Griffith College, Chartered Director, certified Data Protection Officer, and long-time marketing leader. Steven demystifies GDPR, AI governance, and the rapidly evolving regulatory environment that marketers must no
Inside the World of Hotel Marketing
Ever wondered what it’s like to be a luxury hotel marketer? In this episode of the DMI Podcast, host Will Francis speaks with Mary Beth O’Connor, an experienced hospitality marketing professional whose career has taken her from international sales to Director of Sales & Marketing at the legendary Pierre Hotel in New York City.Mary Beth shares insider perspectives on how hotels and resorts
An Insider’s Look at Product Marketing
How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving. La
Smarter Marketing with Better Insights
What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host Will Francis speaks with Heather O’Shea, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather shares her expertise on consumer insights, research methods, and how brands can better understand their audiences. She explores how qualitative and qu
Global Marketing Job Trends
Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host Will Francis chats with Terry Payne of Aspire Recruitment and Executive Edge about the findings from Aspire’s recent report on digital marketing salaries across 5 different territories. They get stuck into how the job market has shifted at every level, from the decline in entry-level roles to
Practical Entrepreneurship for Marketers
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that last. From the importance of testing ideas early to the realities of startup funding, he explains how marketers and ent
How to Get Youth Marketing Right
In this episode of the DMI podcast, host Will Francis speaks with Maurice Wheeler, CEO of We Are Family, a specialist agency focused on research, strategy, and creative work for brands that market to children, teens, and families. Maurice shares how his agency helps household-name brands like Nickelodeon, Hasbro, and Moonbug understand rapidly shifting youth trends – from meme culture to R
Inside the Rise of Agentic AI
In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketer
The Next Wave of AI in Marketing
In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies eme
Influencer Marketing - the Influencer
In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host Will Francis chats with Ben Kaluza, a former Twitch ad ops professional turned full-time content creator. Ben shares his candid journey into content creation—from gaming streams and OBS tutorials to building a trusted multi-platform presence across TikTok, YouTube, and LinkedIn.Ben
Influencer Marketing - the Marketer
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2
How to Go to Network (Not Market)
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, not companies, at the heart of everything. From building trust to leveraging networks over traditional channels, Mark offe
The Rise of Sustainable Marketing
In this episode of the DMI podcast, host Will Francis speaks with Laura Costello, Head of Sustainability and Planet Services at youth agency Thinkhouse, as well as Ireland lead at Purpose Disruptors. Starting with having Ben & Jerry's as her first client, Laura shares her deep understanding of how marketers can embrace sustainability, avoid greenwashing, and build authentic connect
The Expert's Guide to Amazon Ads
In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth
Why Community Matters More than Followers
In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically.She shares insig
Making Smarter Marketing Decisions with Clickstream Data
How can marketers use data effectively without getting completely lost in the numbers?In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear cust
What Does a Fractional CMO Do?
The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional?In this episode of the DMI podcast, host Will Francis sits down with Peter Murphy Lewis of StrategicPete.com and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for
2025 Trends in Digital Marketing - Part 2
In this second episode of our trends insights for 2025, host
Will Francis introduces the ideas and tips brought to bear in the DMI's trends webinar held on December 2024.
We talked to lots of other experts about their predictions for this year, and you can listen to them in Part 1 here.
In this episode:
Alison Battisby of Avocado Social discusses key social media trends, from Bluesky
2025 Trends in Digital Marketing - Part 1
New year = new predictions for the world of digital marketing!
The DMI's podcast host Will Francis talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025.
We have so many amazing insights to share, so we've broken this podcast into two episodes! Catch episode 2 here.
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Join Will in his 4-pa
The Beauty of DTC Marketing
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host
Will Francis chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what'
Make a Podcast for your Brand
Want to know how to get your own podcast up and running as part of your branding strategy? This week, host Will Francis is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience.
This episode is adapted from Harry's webinar with the DMI which you c
Being Creative with B2B Marketing
On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's
Owning your Brand on Google
Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host Will Francis on how to own your profile on Google and AI-driven search.
Check out Jason's free downloadable guides at his site Kalicube.
The Ahead of the Game podcast is brought to
Use your Personal Brand to Build a Business
In this week's episode, host Will Francis speaks with Niamh Delaney, co-founder of TeamVirtual, who shares her journey from providing virtual assistant services to coaching others in building their own businesses. They chat about the role of different social media platforms and strategies, as well as email, in generating leads and maintaining strong relationships. Niamh is a great believer in the
Behavioral Science and Digital Marketing
In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering examples of some key brands who have benefitted from smart application of the science.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is availabl
How To Build Your Brand On Pinterest
In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist.
They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They also
tease out some best practices and creative strategies for
posting on Pinterest, as exemplified by brands such as HOOG and MADE. And they highli
What Does Today's CMO Really Do?
In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L.
They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between ma
Trends in Digital Marketing Jobs
How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene?
In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of de
Is PPC Still Worth It?
Paid search, or pay-per-click (PPP) advertising, has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics. However, with the changes in users' search behavior and the rise of AI-powered search, such as Google's Search Generative Experience (SGE), is PPC really worth it anymore?
In this episode of the DMI podcast, host Will Francis talks to Br
How to Get Your Strategy off the Ground
In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling.
Maeve also shares tips for getting buy-in from sta
Optimize Your LinkedIn Routine
LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant.
They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care
How to be a Digital Nomad
Travel the world in this week's episode! Host Will Francis peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBase for finding remote accommodation and Michelle built HR platform
Remote Rebellion out of frustration with companies calling people back to the office.
They have tips for newbies, choosing the right destinations, ess
The Evolving State of AI Search
There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing.
Luke and host Will Francis look at how the role of an SEO is chang
Professional Services Marketing with Heart
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketin
Understanding Your Audience with Rand Fishkin
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite c
The Human Touch in AI Copywriting
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide
The State of GA4 Today
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you?
We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis.
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T
The Value of Social Media Marketing
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer
Boost Your Career in 2024
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career.
He talks with host Will Francis about smart networking, working on your LinkedIn profile (and your CV/resume), interview tips,
Data Privacy in an AI Landscape
How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations like GDPR and CCPA are putting increased pressur
2024 Trends in Digital Marketing
Yes - it's that time. For our most popular podcast of the year!
We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).
Just some of the other areas they have sugge
AI with DMI: OpenAI Updates, Handmade AI Tools, Fabric Genie
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman.
In Episode 2: recent changes to OpenAI, some handy Google sheets Danny has created wit
Mindfulness in Marketing
Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host Will Francis has a fascinating conversation with Andrew Simon at SAP in Canada who works in marketing technology but has an official side hustle as a mindfulness coach within this global giant.
Stay tuned
How Useful is AI in Digital Marketing?
Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI?
These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host Will Francis and Clark Boyd. Clark also tells us about his new AI-powered learning solution called Novela.
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The Ahead of th
Get Started with AI in Marketing
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available wit
A Look Inside SGE
Is Google's Search Generative Experience (SGE) actually going to change the world of search?
Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights into it to share with you.
Lindsey Schrant, a senior SEO manager with Neil Patel Digital joined host Will Francis to describe how she's using SGE,
Mental Wellness for Social Media Pros
If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced?
In this episode, Will Francis chats with Zack O'Rourke of Social Directions agency to find out more. They dig into how he keeps and promotes efficiency, deals with his team and with clients, develops the creative juices, and still finds time for a swim in the sea.
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Success in Destination Marketing
EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream
Scaling Business Beyond Borders
Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), ap
The Importance of UX in Marketing
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess that is UX.
At the end he offers 3 top tips
AI with the DMI: Google integration, ChatGPT plugins
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman.
This week they're talking about where search and AI is going after Google's integra
Update! New AI Series Coming
We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers.
Have a listen, in the meantime to our earlier podcast on The Impact of GPT on Marketers.
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The Ahead
GA4 in Action
Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!!
In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Sergey to get right in the next version of GA4. Alo
How To Be a Professional
What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more of Kevin's insights in this
How Ad Creatives Work
Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher!
Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) creative directors in advertising and marketi
Driving SaaS Growth with B2B Marketing
Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to sell, from essentially the beta stage.
A transcript of this episode is available on our website, where you'll
Digital Transformation in Action
This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host Will Francis about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn.
A transcript of this episode is available on our website, where you'
Emotional Wellbeing in the Workplace
We can never stop finding new ways to achieve that all-important balance between life and work, so in this episode host Will Francis chats with an expert on the issue, with unique experience and insights into dealing with modern work pressures. Catherine Mooney works in the pyschological health team at a multinational social media company in Dublin and deals daily with employees, and their challe
Marketing with Webinars
In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value.
Hannah also featured on a DMI webinar on how to plan, run and e
The Impact of GPT on Marketers
Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities?
This episode features digital transformation expert Clark Boyd and SEO expert Dan
Why is Branding Important?
A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personalization and the rise of artificiall
Running a Modern Agency
On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire.
"Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite specific and focused about what briefs you take on"
Successful Social Selling
Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie and Sean discuss their original research, which Sean worked on while undertaking his master’s dissertation under Julie’s supervision.
They also talk us through how a personal and com
2023 Trends in Digtal Marketing
It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some decentralization, further personalization and a push
Market Research 101
How do brands know what their audience thinks or expects? By asking them, of course! That's the role of an insights expert like Katrina Noelle, founder of KNow Research . She joins Will Francis on the podcast to explain how that asking is done, and all that happens from that initial point of contact through to the all-important final insights - and even pearls - that come from the process. They ch
Integrate Your Email Marketing
Email marketing has been around for a while, but it’s still the ideal channel to span the entire marketing funnel. And it’s free!
In this episode, host Will Francis talks to Head of Digital Marketing at Drift, Caitlin Seele, on how we can integrate email marketing with all other strategies and keep it as part of the overall conversation. They chat about subject lines, smart scheduling, and A/B tes
Digital Marketing Skills for Today & Tomorrow
What are the top skills you need today for a successful digital marketing career tomorrow? Should you be a generalist or a specialist? Is there still room for more traditional marketing skills?
In this episode, host Will Francis chats with DMI's Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, especially in roles that didn't exist 10 ago
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