Nudge

Nudge

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

Latest Episode

When Schiphol Airport shredded 400 squirrels (and why no one was to blame) (25.08.2025)

Previous Episodes

  • Dissecting Zohran Mamdani’s winning marketing tactics 20.08.2025
  • Did I Get It Wrong? | Revisiting Priming 18.08.2025
  • ‘New Coke’ and the marketing blunder of the century 11.08.2025
  • How your brain can reveal what you buy 04.08.2025
  • How this indie movie used psychology to beat Hollywood 28.07.2025
  • Why naming a dish “field-grown” doubled sales 21.07.2025
  • Three tricks Super Mario uses to keep gamers hooked 14.07.2025
  • This single text made girls 45% more likely to get vaccinated 07.07.2025
  • A surprisingly effective way to persuade (almost) anyone 30.06.2025
  • I debunked psychology’s greatest myth 23.06.2025
  • The surprising true story behind “the greatest ad ever made” 16.06.2025
  • Instagram failed until it made THIS simple change 09.06.2025
  • I tested this marketing guru’s advice. Was it a waste of time? 02.06.2025
  • A year-long happiness experiment: Try one new thing a week (did it work?) 26.05.2025
  • Learn 7 scientifically-backed marketing tips in 27 minutes 19.05.2025
  • Six eco-brands using psychology to sell 12.05.2025
  • Oliver Burkeman: “Most scholars worked for just 4 hours a day” 05.05.2025
  • Oliver Burkeman: “I stared at a painting for 3 hours straight” 28.04.2025
  • The most destructive ad campaign in history 21.04.2025
  • Louis Grenier’s Extremely Uncensored Take on Marketing 14.04.2025

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